Hi - I'm Matt Monte
It was 2015 when I first saw a video email.
I received an email from a company and there was a video embedded in the email. I opened it up and what I saw blew my mind….
A video of the sales rep I had just talked to days before sending me a personalized video. He was following up and sharing some case studies.
I couldn't help but watch knowing this person personally made this video for me and I knew it had to be for me because he said my name multiple times throughout the video.
I'll tell you that this stood out to me in a big way. As an owner of a company, I've been pitched to death by a million sales reps and the same monotonous emails over and over again.
Over the years I've had some great sales reps contact me and some terrible ones.
However, I've never seen anything like this before in my life.
By the end of the video, I couldn't help but feel like I knew this person, liked this person and trusted this person.
As someone who studied sales extensively, I know the biggest reason someone buys from you is if they feel like they know you, like you, and trust you.
Of course, being in person gives you the best chance to earn that know, like, trust.
However, in my business, you can't always be face-to-face with somebody and this video email thing seemed like the next best thing.